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I quit my job to be more sistnt.

January 26, 2026 • George

A journey of a thousand miles begins with a single step

Last week, I quit my job so that I could build apps that put people first.

After over 25 years in technology — consulting, designing enterprise solutions, building customer solutions, the whole corporate tech journey — I’ve left my six-figure salary to work on something different.

Why? There’s a whole universe of useful, delightful technology that can’t be built the way they should be because everything now needs to be monetized through ads or surveillance.

Apps that help you understand yourself better without social media pressure. Tools that bring intentionality to your most important activities. Software that treats your data like it actually belongs to you.

I’ve been building little experiments like this for years—a Flash app in 2001 that helped me visualize wardrobe combinations from photos of my closet, a comparison tool that told you how many basketballs weigh as much as you do, a calendar widget just because our bank’s fiscal quarters never lined up with my brain. These were ideas that were interesting enough to build but not “viable” enough to pursue.

That stops being true if you change the business model.

So I’m launching sistnt (consistent, persistent, insistent, resistant)—a collection of iOS apps built around a core premise: privacy-first, purchase-once, your-data-stays-yours.

I already have two apps live in the App Store that reflect this philosophy:

Enumerator – track anything in your life, your way
4KWks – visualize your entire lifespan in weeks

And there are more coming: subscription tracking that doesn’t sell your financial data, purchase-value measurement that helps you spend smarter, tools for capturing fleeting thoughts without feeding an algorithm.

The experiment: Can sustainable indie development work without venture capital or surveillance capitalism? Specifically, can you build a living wage ($30-60K/year) by convincing 500-1,000 (or more!) people each year to value privacy and quality over free-with-strings-attached?

I think the answer is yes—but I would like to prove it. Not just for me, but to demonstrate that this model is replicable for other indie creators who want to build with integrity.

I’m planning on everything along the way: what’s working, what isn’t, lessons learned. The transparency is part of the proof. And of course, I’m excited to share the solutions that I’ve come up with that I think are novel and useful with the world!

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